Dubai Jobs
Write press releases, news stories, articles, case studies and product pieces
Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering their clients’ stories
Respond to phone calls and emails from journalists
Arrange interviews and editorial meetings with key journalists for clients’ spokespeople – in person or over the phone – and facilitate these meetings where appropriate
Monitor media coverage and report results to the wider team and clients
Attend client events and industry conferences
Deliver analytics reports on social media, reporting on traffic, engagement and follower figures
Brainstorm fresh ideas for PR campaigns
Key skills
English and Arabic language fluency
Copywriting skills: You need to be hot on spelling, grammar and proofreading and have a creative flair for producing engaging copy.
Presentation skills: From communicating ideas to your team to presenting stories to journalists, you need to organise information succinctly and interestingly to capture their attention.
Strong interpersonal skills: Whether it’s over the phone, by email or in person, PR is all about people, so you need to be approachable, friendly and empathetic and be able to relate to people on different levels within the agency, with clients and with the media.
Excellent telephone manner: You will spend a lot of your time pitching stories to journalists, so you need to have the confidence to pick up the phone, speak to them, and maintain a positive, friendly, upbeat tone.
Time-keeping: You will often be working to tight media deadlines and meeting the demands and pressures of your team and clients, so you need to work quickly and efficiently without compromising on quality.
Resilience: You need to be ballsy enough to pick up the phone with national journalists and resilient enough to handle criticism and rejection.